Product Roadmap

From intelligence to operating layer.

MarlowIQ is built in three phases. Today's product is the intelligence layer. Tomorrow's is the operating layer your commercial team runs on.

1
Intelligence
2
Integration
3
Agentic Execution
LIVE
Phase 1 — Intelligence
Signal Feed
● NEWLonza
ADC factory expansion — capacity bet on conjugate surge
○Sartorius
FY2025 recovery +4.2% — bioprocessing order book rebuilding
● NEWMacro
VC trough Q1–Q3 2025 → lab supply demand weakness confirmed
mIQ Leaderboard
1Eli Lilly9.4+0.3
2AstraZeneca8.9+0.6
3BioNTech8.2+1.1
4Novartis7.8—
Eli Lilly · mIQ 9.4
34 active trials · 3 Phase 3 milestones this week
mIQ Score
Account buying propensity scored weekly from CT.gov, pipeline signals, and financial posture.
mGS Score
Competitor growth health scored on real growth, commercial efficiency, and trajectory.
Intelligence Brief
Tue + Fri synthesis of 105+ competitors and 950+ accounts. Delivered to your inbox.
IN BUILD
Phase 2 — Integration
Salesforce · Account View
mIQ overlay active
Eli Lilly · Enterprise
Account Owner: J. Martinez · Stage: Expansion
9.4
mIQ · ↑ +0.3
⚡ MarlowIQ: 3 Phase 3 milestones this week — high buying propensity signal. Engage now.
Slack · #commercial
🤖 Marlow
Eli Lilly mIQ moved to 9.4 (+0.3). Phase 3 trial enrolled. Recommend immediate outreach.
Pipeline · Q2 2026
Eli Lilly$2.4M
AstraZeneca$1.8M
BioNTech$1.2M
CRM Enrichment
Salesforce and HubSpot account records enriched with mIQ scores, signal history, and competitive context — automatically updated weekly.
Outlook + Slack Delivery
Intelligence delivered where your teams already work. Brief before every call. Alert when competitors move on your accounts.
Pipeline Overlay
Active deals annotated with competitor activity, account mIQ trajectory, and recommended plays.
Internal Signal Capture
Meeting notes, call recordings, and field reports synthesized alongside external intelligence.
Custom Competitive Sets
Configure your specific competitor set and account list — not just our default set.
Territory + Quota Optimization
mIQ score concentration informs territory design and quota modeling.
ON ROADMAP
Phase 3 — Agentic Execution
Marlow Agent · running
Triggered: 06:47 CT
✓Scanned 54 signals from overnight ingestion
✓Identified 3 accounts with priority shift — Eli Lilly, AZ, BioNTech
→Drafting account briefs and play recommendations
GTM Strategy · Conversational
Build me a competitive defense for Danaher's AIG expansion into our top 5 accounts.
Running competitive defense playbook across 5 accounts. Danaher's AIG move affects 3 directly. Recommended counter-narrative built. Pushing plays to Top Opportunities now.
3 plays queued · estimated impact: $4.2M pipeline
Autonomous Account Researcher
Agent builds prospect briefings, monitors targets, and surfaces leading buying indicators — without being asked.
AI-Driven Competitive Defense
Agents detect competitor moves on your accounts and deploy defensive plays before your team is aware.
Agentic Territory Operations
Agents recommend account rebalancing and quota adjustments from real-time mIQ signal velocity.
Conversational GTM Strategy
Ask strategy questions and get synthesized recommendations grounded in your data.
Outcome Learning Loop
Every play succeeds or fails — and trains the system for your organization specifically.

Capability maturity across phases

Read across to see how each capability evolves.

LIVE
Phase 1
BUILDING
Phase 2
ROADMAP
Phase 3
🔍
Intelligence

Continuous monitoring — 105+ competitors, 950+ accounts, 16000+ recent clinical trials

Personalized — your accounts, your competitive set, your priority modalities

Predictive — sees catalysts before they're public, models second-order effects

🔗
Integration

Standalone platform — visit MarlowIQ to use it

Inside your CRM and workflows — Salesforce, Outlook, Slack

Inside your decisions — no separate UI, intelligence becomes ambient

⚡
Execution

You decide what to do with the signal

We recommend specific actions and route them to the right person

We execute autonomously within your guardrails

What changes for you

Concrete outcomes for each phase. Written for the commercial leader.

LIVE · Today
Phase 1

Walk into board meetings with live competitive data. mGS and mIQ scores you can defend. Weekly briefs your team reads before every Monday morning meeting.

BUILDING · Next 12 months
Phase 2

Your CRM gets smarter. Reps see the right account context before every call. Pipeline reflects market reality, not just internal optimism. Slack alerts when competitors move on your accounts.

ROADMAP · 24–36 months
Phase 3

Your commercial team operates at AI speed. Autonomous researchers prepare briefings. Defensive plays trigger before you're aware. Strategy questions answered conversationally with full organizational context.

Bet on the trajectory.

Today, MarlowIQ replaces the analyst your competitors have. Tomorrow, it replaces the commercial intelligence function entirely.

Get there first.

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