Product Roadmap

From intelligence to operating layer.

MarlowIQ is built in three phases. Today's product is the intelligence layer. Tomorrow's is the operating layer your commercial team runs on.

1
Intelligence
2
Integration
3
Agentic Execution
LIVE
Phase 1 — Intelligence
Signal Feed
● NEWLonza
ADC factory expansion — capacity bet on conjugate surge
○Sartorius
FY2025 recovery +4.2% — bioprocessing order book rebuilding
● NEWMacro
VC trough Q1–Q3 2025 → lab supply demand weakness confirmed
mIQ Leaderboard
1Eli Lilly94+3
2AstraZeneca89+6
3BioNTech82+11
4Novartis78—
Eli Lilly · mIQ 94
34 active trials · 3 Phase 3 milestones this week
mIQ Score
Account buying propensity scored weekly from CT.gov, pipeline signals, and financial posture.
mGS Score
Competitor growth health scored on real growth, commercial efficiency, and trajectory.
Intelligence Brief
Tue + Fri synthesis of 105+ competitors and 970+ accounts. Delivered to your inbox.
Track Record
Every score move is logged as a timestamped prediction and graded automatically at horizon — hits and misses published.
IN BUILD
Phase 2 — Integration
Salesforce · Account View
mIQ overlay active
Eli Lilly · Enterprise
Account Owner: J. Martinez · Stage: Expansion
94
mIQ · ↑ +3
⚡ MarlowIQ: 3 Phase 3 milestones this week — high buying propensity signal. Engage now.
Slack · #commercial
🤖 Marlow
Eli Lilly mIQ moved to 94 (+3). Phase 3 trial enrolled. Recommend immediate outreach.
Pipeline · Q2 2026
Eli Lilly$2.4M
AstraZeneca$1.8M
BioNTech$1.2M
Salesforce Enrichment
Account records enriched with mIQ scores, signal history, and competitive context — automatically updated weekly. The committed Phase 2 anchor. HubSpot to follow.
Custom Competitive Sets
Configure your specific competitor set and account list — not just our default universe.
Slack + Outlook Delivery
Intelligence where your teams already work — brief before every call, alert when competitors move. In exploration · design-partner-prioritized.
Pipeline Overlay
Active deals annotated with competitor activity, mIQ trajectory, and recommended plays. In exploration · design-partner-prioritized.
ON ROADMAP
Phase 3 — Agentic Execution
Marlow Agent · running
Triggered: 06:47 CT
✓Scanned 54 signals from overnight ingestion
✓Identified 3 accounts with priority shift — Eli Lilly, AZ, BioNTech
→Drafting account briefs and play recommendations
GTM Strategy · Conversational
Build me a competitive defense for Danaher's AIG expansion into our top 5 accounts.
Running competitive defense playbook across 5 accounts. Danaher's AIG move affects 3 directly. Recommended counter-narrative built. Pushing plays to Top Opportunities now.
3 plays queued
Internal Signal Capture
Meeting notes, call recordings, and field reports synthesized alongside external intelligence. Gated behind a formal data-handling policy and SOC 2 — a hard wall from any client-engagement data.
Autonomous Account Researcher
Agent builds prospect briefings, monitors targets, and surfaces leading buying indicators — without being asked.
AI-Driven Competitive Defense
Agents detect competitor moves on your accounts and deploy defensive plays before your team is aware.
Agentic Territory Operations
Agents recommend account rebalancing and quota adjustments from real-time mIQ signal velocity.
Conversational GTM Strategy
Ask strategy questions and get synthesized recommendations grounded in your data.
Outcome Learning Loop
Every play succeeds or fails — and trains the system for your organization specifically.

Capability maturity across phases

Read across to see how each capability evolves.

LIVE
Phase 1
BUILDING
Phase 2
ROADMAP
Phase 3
🔍
Intelligence

Continuous monitoring — 105+ competitors, 970+ accounts, 16000+ active clinical trials

Personalized — your accounts, your competitive set, your priority modalities

Predictive — models leading indicators before consensus forms, and second-order effects

🔗
Integration

Standalone platform — visit MarlowIQ to use it

Inside your CRM and workflows — Salesforce, Outlook, Slack

Inside your decisions — no separate UI, intelligence becomes ambient

⚡
Execution

You decide what to do with the signal

We recommend specific actions and route them to the right person

We execute autonomously within your guardrails

What changes for you

Concrete outcomes for each phase. Written for the commercial leader.

LIVE · Today
Phase 1

Walk into board meetings with live competitive data. mGS and mIQ scores you can defend. Weekly briefs your team reads before every Monday morning meeting.

BUILDING · 2027
Phase 2

Your CRM gets smarter. mIQ scores and signal context inside Salesforce before every call — built with design partners, one integration at a time. Pipeline that reflects market reality, not internal optimism.

ROADMAP · 24–36 months
Phase 3

Your commercial team operates at AI speed. Autonomous researchers prepare briefings. Defensive plays trigger before you're aware. Strategy questions answered conversationally with full organizational context.

Phase 1 is live.

The intelligence layer is running today. Design partners shape what comes next.

Request access →